Magician Josh Lozoffs tricks of the trade are simple
everyday objects, a spool of thread, a deck of cards or a quarter. There are no big props,
no showgirls, no tigers, not even a rabbit or a top hat just a little face time.
Performing magic in local venues for several years, Lozoff said, My magic is not
about me or my tricks, but rather the experience I create.
From hospitals to weddings to birthday parties to maximum security prisons, Lozoff has
shared the art of close-up magic just about everywhere. However, he said, hospitals are
one of his favorite places to perform. "These people are the ones who need magic the
most.
Lozoff visits Duke University Hospital and UNC Hospitals frequently throughout the
year, bringing the healing power of the arts. Joy Javits is the coordinator for both the
Health Arts Network at Duke (HAND) and the UNC Door-to-Door Program. In addition to
Lozoff, Javits hires poets, storytellers, dancers, musicians and singers to bring arts to
the bedside or as she called it, room service.
The experience I give to these people is why I became an artist, Lozoff
commented.
Lozoff transforms people sad faces become happy again and anger turns to
laughter. In a waiting room at Duke Hospital, a man cried in his wifes lap, but
after seeing Lozoffs magic the man was vibrant and laughing. People cant
help but laugh when they see the impossible, Lozoff said.
Lozoff spends long and careful hours learning his craft, a casual combination of cards,
coins, balls and whatever else he can grab. I tailor my magic to the mood of my
audience, Lozoff said. If they look like they need to laugh, I make them
laugh
if they want to be mystified, I mystify them.
EXPERIENCE THE MYSTERIOUS
Lozoff acquired a passion for magic years ago after seeing a television special
on magic.This was not an ordinary TV special, Lozoff explained. The audiences
reaction was the most exciting part, rather than the actual magic.
Previous to this awakening experience, Lozoff pursued acting in Los Angeles. He had
roles in the 1995 hit Clueless and a recurring role on the TV hit Cheers,
among other notable appearances. Nevertheless, Lozoff left Hollywoods limelight for
the quiet of Orange County, his family home. Lozoff said the skills he acquired as an
actor, such as stage presence, helped him excel as a magician. He did leave behind one
major tenant of actingthe stage.
Im a close-up magician, which means no stage, no fancy props, no separation
between me and the people with whom I share my magic, Lozoff said.
Close-up magic is also called strolling magic because it is done for multiple small
groups of people where the magician moves from one small group to the next. It is also
called street magic because it can be done anywhere. Lozoff often performs for people at
very large venues, such as the Triangles Alive After Five summer music
series.
Lozoff shares his magic Friday nights at the Mellow Mushroom in Chapel Hill.Although,
he said, he primarily makes his living by sharing his magic at private parties and company
events.
Lozoff prefers the personal aspect of his magic. I create a single moment in time
where the impossible has just happened in front of you often in your own
hands.
I want to change peoples perceptions of magic, Lozoff said. It
can appeal to any group of people, not just children.
I love the challenge of making an adult feel like a kid again, he said.